A key metric we monitor while conducting our industry analysis reports is Market Saturation. We define this as the market share (according to revenue) of the top 5 companies in an industry. This is also the definition used by Stats SA in a recent data publication.

Our Insight Viz is a visualisation of the most saturated sectors in South Africa. It is no surprise that sectors within the Transport & Storage industry feature prominently. If you are thinking about starting a business within any of these sectors, it is advisable to either become a supplier or introduce novel technologies to the established businesses within the sector.

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